姓名： 胡川

职称（职务）：副教授（老版新葡萄8883国际官网高层次人才-学科方向带头人，特聘教授，信息管理系系副主任）

联系方式：chuan_hu@ncu.edu.cn（微信号：280255667）

教育经历：

2008-2012 江西财经大学，信息管理与信息系统专业，管理学学士

2012-2014奥卢大学（芬兰，2021年QS全球第408名），理学硕士

2015-2019马来亚大学（马来西亚，2021年全球QS第59名），计算机科学博士

研究领域：用户行为分析，网络心理学，社交媒体、网络身份重建，自我差异理论，虚拟世界用户行为心理研究

主讲授课程：数据、模型与决策，网络心理学，Python商务智能

主要学术研究成果：

一、学术论文：

1. Hu, C., Zhao, L., & Huang, J. (2015). Achieving self-congruency? Examining why individuals reconstruct their virtual identity in communities of interest established within social network platforms. Computers in Human Behavior, 50, 465–475. (SSCI检索，JCR一区，影响因子：5.003)

2. Hu, C., Kumar, S., Huang, J., & Ratnavelu, K. (2017). Disinhibition of negative true self for identity reconstructions in cyberspace: Advancing self-discrepancy theory for virtual setting. PLOS ONE, 12(4), e0175623. (SCIE检索，JCR一区，影响因子：2.806)

3. Huang, J., Kumar, S., & Hu, C. (2018). Gender Differences in Motivations for Identity Reconstruction on Social Network Sites. International Journal of Human–Computer Interaction, 34(7), 591–602. (CCF B类期刊，SSCI & SCIE检索，JCR三区，影响因子：2.150)

4. Huang, J., Zhao, L., & Hu, C. (2019). The mechanism through which members with reconstructed identities become satisfied with a social network community: A contingency model. Information & Management, 56(7), 103144. (SSCI & SCIE检索，JCR一区， 影响因子：5.155)

5. Hu, C., Kumar, S., Huang, J., & Ratnavelu, K. (2020). The expression of the true self in the online world: A literature review. Behaviour & Information Technology, in press, 1–11. (SSCI & SCIE检索，JCR二区，影响因子：1.781)

6. Hu, C., Kumar, S., Huang, J., & Ratnavelu, K. (2020). The predictors of users’ satisfaction in an anonymous environment: The role of the negative true self. Behaviour & Information Technology, 39(2), 213–225. (SSCI & SCIE检索，JCR二区，影响因子：1.781)

7. Huang, J., Kumar, S., & Hu, C. (2020). Does Culture Matter? A Comparative Study on the Motivations for Online Identity Reconstruction Between China and Malaysia. SAGE Open, 10(2), 2158244020929311. (SSCI 检索，JCR三区，影响因子：0.715)

二、会议论文

1. Hu, C., Kumar, S., Huang, J., & Ratnavelu, K. (2018). How to Better Satisfy Online Users? A Quantitative Study of Identity Reconstruction Based on Advanced Self-discrepancy Theory. The International Conference on Advances in Civil Engineering and Science Technology (ICACEST) 2018

2. Huang, J., Kumar, S., & Hu, C. (2016). Physical Attractiveness or Personal Achievements? Examining Gender Differences of Online Identity Reconstruction in Terms of Vanity. In Proceedings of the Regional Conference on Science, Technology and Social Sciences (RCSTSS 2016), pp. 91-99.

3. Hu, C., Zhao, L., & Huang, J. (2014). Exploring online identity re-construction in social network communities: A qualitative study. Proceedings of the Pacific Asia Conference on Information Systems (PACIS) 2014, paper 36.

三、科研项目：

1. 2020年江西省高校人文社科青年项目，“从策略性自我呈现角度探讨压力源对社交网络平台用户行为影响的研究”，在研，主持；

2. 2020年老版新葡萄8883国际官网哲学社会科学青年学术骨干培育项目，“从个体自我表达角度探讨在线直播平台用户行为机理”，在研，主持。